Html social media meta tags code#
All of this HTML code is designed to make your content easier to be crawled and understood by search engines. It's one way to make your content more accessible while also helping your on-page SEO efforts. Meta Description, which is directly under the title tag.Īnother common meta tag is Alt Text or image alt tags which refers to the text that is displayed when images don't load properly. You need to know which tag does what so you can prioritize your efforts. Understanding meta tags is a crucial element for any search engine optimization strategy. You can write customized ones, or rely on the automatically generated ones by Google. It appears on the SERP and can be read by anyone who uses search engines like Google. Whereas a meta description tag, on the other hand, gives the writer a bit more wiggle room to clarify what the reader will find upon clicking. Meta tags refer to a variety of HTML tags that Google reads and interprets such as a title tag or robots meta tag. What's the difference between a meta tag and a meta description? That's why they send you on fun loops with lots of internal links. It doesn't make much sense for Google to punish sites too harshly for bounce rate since it varies so much depending on the sector.įor example, Wikipedia probably has an astronomical bounce rate because all the goods are on one page. I'm not suggesting that bounce rate become your main SEO focus by any means search engines factor a variety of metrics into their ranking system. That said, it also varies depending on the type of content or service you provide. Enter: bounce rate.īounce rate is not the same as the metric which tells you how long a user stays on your page.
If for some reason your description doesn't match what's on your page, your reader will probably leave as quickly as they came. If it matches their user intent, they click. How? When looking at a page of search results, your customer or reader will look at the meta description to get a preview of sorts. Bounce rate and meta descriptions complement one another. They're helpful because many users will often read before clicking so as not to waste their time.
This term refers to one of many HTML tags which appears as a snippet on the SERP (search engine results page) and its goal is to give the reader, consumer or customer some context so as to what they'll find on the web page.
If you're new to meta tags, and want some tips on writing an awesome meta description, make sure you check out this piece: What is a meta description?įor those of you who'd rather not click, and simply keep reading, here's the TL DR: Definition: Meta Description This article will break down meta tags' importance within the world of SEO.
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